Key Trends for the Phuket Real Estate Market in 2025

1. Crypto Payment Pilot in Phuket

A groundbreaking move for 2025 is Thailand’s pilot program allowing tourists to pay with cryptocurrency in Phuket. Announced by Deputy Prime Minister Pichai Chunhavajira, this initiative enables visitors to use digital currencies like Bitcoin for goods and services, with transactions automatically converted to Thai baht. This forward-thinking approach is expected to attract crypto-savvy travelers, boost local commerce, and position Phuket as a leader in digital payments within Southeast Asia. For the real estate market, this signals a shift toward greater financial innovation and accessibility, potentially paving the way for property transactions using crypto. Developers and agents who embrace these technologies early may gain a competitive edge, attracting global investors seeking a seamless, modern buying experience.

2. Casino Legalization Proposal

The Thai government is considering legalizing casinos, with Phuket among the four potential locations (alongside Bangkok, Chon Buri, and Chiang Mai). This proposed 500-billion-baht project aims to draw 50 million visitors annually and generate 40,000 jobs. While still under discussion, if approved, it could significantly transform Phuket’s tourism landscape and economy. Driving demand for commercial properties, luxury residences, and hospitality investments. Real estate values in prime areas could surge as developers and investors anticipate increased foot traffic, international interest, and large-scale economic activity surrounding integrated entertainment zones.

3. Sustainable Real Estate Surge

Eco-conscious property developments are on the rise in Phuket, particularly in sought-after areas like Cherngtalay. Leading the charge are projects like The Riverhouse Phuket, which features solar-powered villas and integrates energy-efficient solutions. 

This shift mirrors global buyer sentiment. According to a 2023 report by the National Association of Realtors, 73% of homebuyers prioritize energy efficiency when selecting a home. The global smart building market is also booming, projected to reach $182 billion by 2025, growing at a CAGR of 23.2%, highlighting strong investor confidence in sustainable and tech-driven real estate. Supporting this momentum, the Thai government has introduced the Clean Energy Finance and Investment Roadmap, offering substantial funding and tax incentives to encourage green building projects throughout the country.

4. Tourism Boost with ‘Amazing Thailand Grand Tourism Year 2025’

The Thai government’s ambitious campaign aims to welcome over 40 million international visitors and generate 3.4 trillion baht in revenue. Phuket is a key beneficiary, with increased marketing, new cultural experiences under the “Five Must-Dos” and “Hidden Gems” initiatives, and improved infrastructure like enhanced digital connectivity. This translates into more events, upgraded facilities, and a livelier island atmosphere. 

For the real estate sector, this surge in tourism drives demand for short-term rental properties, boutique hotels, and lifestyle-oriented developments. Increased visitor interest also boosts property values in well-connected and culturally rich areas, making Phuket an even more attractive destination for investors and second-home buyers.

5. Infrastructure and Economic Strategy

The Phuket Chamber of Commerce is advocating for an economic growth strategy to address traffic congestion, water shortages, and waste management. Structural shifts toward a digital economy and proposed plans for a new airport indicate that Phuket is preparing for long-term expansion. These developments could help alleviate congestion in hotspots like Cherngtalay while opening up access to emerging residential districts.

6. Cherngtalay’s Real Estate Boom

Cherngtalay has evolved from a quiet village into a prime real estate hub, particularly around Bang Tao Beach. Over 20,000 new residential units are under development, catering to expats, investors, and luxury homebuyers. If you’re interested in investing or buying property in this area, be sure to check out our solar-powered pool villa development, offering a sustainable and luxurious living experience in the heart of Cherngtalay.