Update on Phuket’s Most Sought-After Locations in 2024 & Trends for 2025
Phuket continues to attract real estate investors from around the globe. As we enter the second half of 2024, it’s time to reflect on the year’s developments so far and look ahead to the promising outlook for 2025. Certain areas in Phuket have emerged as prime investment hotspots, offering significant returns and growth potential. This article is an update to our last piece from 2022, providing the latest insights into the most sought after locations in Phuket. We will highlight the emerging trends for 2025, focusing on the top three locations from a real estate investment standpoint, emphasizing “Most Sought After Locations In Phuket 2024 – 2025”.
From a Real Estate Investment Perspective: Where are the Best Locations In Phuket To Buy Properties?
These three most sought after locations in Phuket for 2024 each offer unique investment opportunities, driven by their distinct characteristics and market dynamics. As 2024 progresses, these locations continue to attract both domestic and international investors, promising solid returns and growth potential. Whether you seek luxury, tranquility, or emerging markets, these areas in Phuket are prime spots for real estate investment.

1. Cherngtalay (Includes Bangtao Beach)
Cherngtalay continues to be a favorite among investors. This area, which includes the popular Bangtao Beach, offers a perfect blend of luxury and convenience. With its beautiful beaches, upscale restaurants, and vibrant community, Cherngtalay is a prime location in Phuket for both residential and investment properties.
Cherngtalay Area’s Highlights

Bang Tao Beach remains one of the most popular and best locations in Phuket for real estate investors, thanks to its mix of luxury and laid-back beach life. The area continues to attract high-net-worth individuals and expatriates, maintaining strong demand for both rental and purchase properties.

2024 has seen the launch of several high-end residential projects, including luxury villas and beachfront condominiums. These developments are equipped with world-class amenities, further enhancing the area’s appeal.

Investors in Bang Tao Beach have benefited from high rental yields, driven by the area’s popularity among tourists and long-term residents. Short-term holiday rentals, in particular, have seen impressive returns due to the constant influx of tourists, especially if you have a property that runs on solar power energy.

The vibrant expat community and the availability of top-notch restaurants, shopping centers like Boat Avenue, and beach clubs make Bang Tao Beach a highly desirable location for both living and investing.

Ongoing infrastructure projects, including improved road networks and new amenities, have enhanced the appeal of these areas, making them even more attractive to investors.
2. Layan Beach
Known for its tranquil ambiance and pristine shores, Layan Beach is gaining popularity as a top investment spot. The serene environment and high-end resorts make it an attractive destination for those seeking a peaceful retreat and a lucrative investment opportunity.
LAYAN BEACH’s 2024 Highlights:

Layan Beach continues to attract those seeking exclusivity and tranquility. The area’s pristine environment and limited development ensure it remains a peaceful retreat, making it a premium location for high-end villas and resort-style living.

The real estate market in Layan Beach is characterized by luxury resorts and expansive villas. These properties offer stunning views and private amenities, catering to discerning buyers looking for privacy and exclusivity.

Property values in Layan Beach have shown consistent appreciation throughout 2024, reflecting its growing popularity and limited supply of available land for development.

Ongoing strategic developments, such as improved access roads and upscale amenities, have further enhanced the attractiveness of Layan Beach for investors.
3. Nai Yang and Nai Thon
These neighboring areas are emerging as hotspots due to their natural beauty and growing infrastructure. Nai Yang and Nai Thon offer a more laid-back lifestyle compared to other bustling areas, making them perfect for investors looking for serene, picturesque locations with promising growth potential.
2024 Highlights For Nai Yang & NAI Thon:

The Nai Yang and Nai Thon areas are celebrated for their untouched natural beauty and relaxed atmosphere. These areas appeal to investors looking for a serene, nature-oriented lifestyle.

While historically less developed than other parts of Phuket, Nai Yang and Nai Thon have emerged as promising investment areas in 2024. The relatively lower property prices compared to other popular locations provide opportunities for capital appreciation.

Recent infrastructure improvements, including better road connectivity and new amenities, have made Nai Yang and Nai Thon more accessible and attractive to investors.

The real estate market in these areas offers a variety of options, from beachfront condos to hillside villas, catering to different investment strategies and buyer preferences.

With the increasing popularity of Nai Yang and Nai Thon among tourists seeking a quieter experience, the rental market has seen a surge. Investors can benefit from strong rental returns, particularly during the high tourist season.
Outlook for 2025
Looking ahead to 2025, Cherngtalay is expected to maintain its status as a top investment area, continuing to attract both local and international buyers. The appeal of Bangtao Beach, along with the ongoing development and high demand, ensures that Cherngtalay will remain a sought-after location in Phuket.
Layan Beach and the areas of Nai Yang and Nai Thon are also likely to continue their upward trajectory, driven by their unique offerings and increasing interest from investors. The combination of natural beauty, luxury amenities, and promising returns makes these areas strong contenders for the best places to buy property in Phuket in the coming year.



Phuket’s East Coast Emergence
Additionally, the east coast of Phuket is emerging as a prime location for 2025. With its less developed landscape and increasing interest from investors looking for new opportunities, the east coast presents a fresh and promising area for real estate investments. The anticipated development and growing infrastructure are set to make this region an upcoming hotspot for property buyers.


That’s A Wrap On Our Real Estate Investment Perspective
Whether you’re looking to invest in a vacation home, rental property, or a permanent residence, these top locations in Phuket offer excellent opportunities for growth and a chance to enjoy the unparalleled lifestyle that this tropical paradise provides.